We believe investing should be simple.
PlainWealth was born from a simple observation: the financial industry makes investing far more complicated — and expensive — than it needs to be.
Our Vision
A world where every individual has the tools and confidence to build long-term wealth on their own terms — without paying excessive fees to middlemen and advisors.
Our Mission
To provide the simplest, most transparent personal finance and portfolio tracking tool — built on the proven principles of low-cost, broad-market index investing.
Why we built PlainWealth
In 2024, our founding team looked at the landscape of personal finance tools and saw a gap. On one side, complex platforms designed for active traders — full of charts, tickers, and anxiety-inducing alerts. On the other, expensive wealth management services that charge 1% or more of assets under management every year.
Neither served the growing number of self-directed investors who simply wanted to track their spending, monitor their portfolio allocation, and stay the course — without the noise, the fees, or the complexity.
We built PlainWealth to fill that gap. Inspired by the investment philosophy of John C. Bogle — founder of Vanguard and champion of low-cost index investing — we created a tool that helps you focus on what actually matters: saving consistently, diversifying broadly, keeping costs low, and staying disciplined.
No day-trading signals. No meme stocks. No crypto hype. Just straightforward tools to help you build wealth the steady way.
What we stand for
Low Cost
Fees are the enemy of returns. We charge a flat, transparent subscription — never a percentage of your assets.
Evidence-Based
Every feature is rooted in academic research on what actually drives long-term investment success.
Privacy & Trust
We never hold your funds. We never sell your data. Your trust is our most important asset.
Simplicity
Complexity is the enemy of execution. We design for clarity, not confusion.
Accessibility
Financial tools should be available to everyone — not just the wealthy. Our free tier is genuinely useful.
Long-Term Focus
We optimize for decades, not days. Our tools help you ignore short-term noise and stay on course.